M200

Course Description

Lecture 1

Marketing Overview

Lecture 2

Marketing Strategy within the Organization

Lecture 3

The SWOT Analysis

Lecture 4

Social & Mobile Marketing

Lecture 5

Consumer Buying Behavior

Lecture 6

Business Buying Behavior

Lecture 7

Segmenting, Targeting and Positioning

Lecture 8

Market Research

Lecture 9

Product Management

Lecture 10

Product Development

Lecture 11

Marketing of Services

Lecture 12

Pricing

Lecture 13

The Distribution Channel

Lecture 14

Retailing

Lecture 15

Integrated Marketing Communications (IMC)

Lecture 16

Public Relations, Sales Promotions and Personal Selling

Lecture 17

Advertising

M200

M200

Lecture 1

Lecture 2

Lecture 3

Lecture 4

Lecture 5

Lecture 6

Lecture 7

Lecture 8

Lecture 9

Lecture 10

Lecture 11

Lecture 12

Lecture 13

Lecture 14

Lecture 15

Lecture 16

Lecture 17

Kelley Indianapolis Media resources