IUPUI IUPUI IUPUI
M200 Marketing & Society
Course Description
Marketing Overview
Marketing Strategy within the Organization
The SWOT Analysis
Social & Mobile Marketing
Consumer Buying Behavior
Business Buying Behavior
Segmenting, Targeting and Positioning
Market Research
Product Management
Product Development
Marketing of Services
Pricing
The Distribution Channel
Retailing
Integrated Marketing Communications (IMC)
Public Relations, Sales Promotions and Personal Selling
Advertising